Using our solution, we know who are your subscribers, what they watch, when they watch and what apps they use for watching.
So ModernTV introduced Dynamic Ad Insertion (DAI) recently. This new feature is fully supported and integrated within our mCloud OTT solution. Thanks to this technology, you get value from your subscribers’ data, by creating tailored advertisement blocks.
Replace rigid commercial blocks in live linear broadcasting with a set of specific ads individually tailored for every single user.
This brings you:
· Higher advertising performance
· Higher monetization thanks to tailored ads based on the user’s view activity, personal preferences and other data we collect
· Higher value for advertisers thanks to precisely targeted ad