Advertising on the basis of 3rd party cookies and trackers will be completely broken, due to privacy legislation and also because of IOS 14.5, for example, which will block this in the short term. The result: you can no longer use 3rd party data, and therefore no longer can you use specific targeting or retargeting, so the value of reach plummets. Ergo, less margins, or even loss. We will show how the completely new advertising engine in our new Pro player is addressing this problem via contextual advertising.
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